Our Vision
A rising tide lifts all boats
We're working toward a thriving New Zealand where business success is the norm, Kiwi ingenuity pays off, and employment and wages are high - all because marketing has become every businesses greatest asset.
Our Philosophy
Impact Marketing
We've developed a unique marketing philosophy as to how to run a marketing function and we also have the step-by-step process that anyone can use to implement Impact Marketing into their business.
LEAN AND MIGHTY
HOW WE GOT HERE
During their combined 30 years experience, Steph Kingsford & Louis Wilks observed the challenges of the marketing industry, and have now made it their mission to fill the gaps and help hardworking kiwis build the business and lives of their dreams.
OUR ADVENTURE SO FAR
2015
University Beginnings
Steph & Louis met at the University of Waikato as President and VP of the largest student club. Both excelled in their studies, with Steph receiving 9x top student awards, Louis managing the Innovation Station, and both teaching undergraduate Marketing & Business.
2016 - 2023
Developing the Craft
After graduating, Louis joined Manta5 and was responsible for the NZ start-up getting over 790M views on social media and $29m in sales in seven regions with 300 resellers. Steph worked as a Sales & Marketing Strategist supporting three award-winning start-ups, while raising the pair's two young children.
2024 - 2025
Becoming King Tide
Louis took the leap into freelancing and leveraged his network and reputation to become fully booked week 1. Steph joined him part-time when their youngest son turned 3 and together they grew King Tide from Te Awamutu's local library for the first 12 months before moving to an office on the main street of Kihikihi.
Today
Impact Marketing Era
The pair hired their first epic employee Ella Greenslade, tripled their clients and refined their personal marketing philosophy. The team is now energised and ready to introduce the Impact Marketing era to the world.